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Pop-Up

Consulting & Management

We specialise in the execution of pop-up businesses at organised events, handling all levels of business until the completion of a successful event. We curate and manage your very own pop-up experience at festivals, and events of your choice.

Pop-Up Event Management

We provide one-on-one consulting and mentorship to individuals or businesses looking for personalised guidance in their pop-up ventures. We tailor our advice and strategies to your specific needs and goals.

Pop-Up Mentorship

Tomorrowland Site Belgium from above

We provide comprehensive guidance and support to aspiring pop-up businesses. Services such as business planning, location scouting, vendor partnerships, legal compliance, marketing strategies, and event coordination.

Pop-Up Business Incubator

Have you ever wanted your business to enter the events & festivals space?

Have you ever dreamed of showcasing your business at major events and festivals? With over a decade of experience in orchestrating successful pop-ups at events in Australia and internationally, we bring a wealth of knowledge and practical know-how to the table.

 

Our team specialises in transforming your vision into reality, handling every aspect of event participation. We have it covered when it comes to logistics, branding, or customer engagement.

 

POPUPEVERYTHING can be the bridge that connects your business to extraordinary event opportunities.

POPUPEVERYTHING

  • Design visually appealing and functional Pop-Up layouts that align with the client's brand and event objectives.

  • Oversee Pop-Up construction, decoration, and setup, ensuring it meets all event regulations and safety standards.

Pop-Up Design & Setup

  • Comprehensive event planning, which includes defining event objectives, setting budgets, establishing timelines, and creating event specific concepts and themes.

  • We assist in formulating a detailed event plan, ensuring your goals are aligned with the chosen events and festivals.

Event Planning

  • Assist you in choosing suitable event venues and festivals that suit your target market

  • Coordinate with event organisers and management to ensure seamless logistics, bump-in, bump-out, and Pop-Up allocation.

Venue Selection and Coordination

  • Provide post-event reporting and analysis to evaluate the event's success, including key performance indicators (KPIs) such as foot traffic, leads generated, and sales revenue.

  • Use insights to make recommendations for future events and improvements.

Event Reporting & Analysis

  • Ensure that all legal and regulatory requirements for participating in events and festivals are met.

  • This includes permits, licenses, health and safety regulations, and all required documentation needed.

Compliance & Legal Requirements

  • Develop event-specific marketing strategies to promote the client's brand and Pop-Up to the target audience.

  • This may include social media campaigns, paid advertising, and traditional onsite  marketing methods.

Marketing & Promotion

What we do!

Join the 

Circus

Tomorrowland Aftermovie

Strategy

Our business strategy enables your businesses to successfully enter and thrive in the dynamic events and festivals industry.

We provide meticulous planning and tailored strategies, ensuring that businesses enter the market with a clear and effective roadmap.

 

We achieve this through a multifaceted approach gained over many years of real-life, on-the-ground experience. 

By offering a comprehensive  services, we empower businesses to enter the events and festivals industry with confidence, maximise their potential, and ultimately achieve lasting success.

Execution

Our expertise in smart business systems helps streamline operations, minimise costs, and optimise resource allocation.

 

We assist businesses in identifying lucrative niches, facilitating market entry, and establishing a strong presence in the industry. Testing your product or service at an event can account for years of R&D.

Our creative marketing strategies captivate audiences, enhance brand recognition, and drive business growth.

Leveraging our international experience, we support businesses in expanding their reach and exploring new markets.

We foster collaboration within the industry and offer mentorship, ensuring businesses stay ahead in this dynamic sector.

Tomorrowland Festival

Data Driven

We record and process data from the event like attendance records, total number of other vendors,  other vendors selling the same or similar product and many other data points to paint a picture of the micro market economy of a festival. This help us to better understand our existing model and how we can always improve our results.

It’s all about creativity

A few words from our clients. See client stories for more.

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Maria Goncavales, CFO
Laderate

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Michael Soveign

Seven Energy

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Jeffrey Cohen, CEO
Nato Productions

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